
L.A. Hustle at SXSW 2016: Bands, Labels, Promoters & Publications
Artists, agents, publicists and partiers come from far and wide to take part in one of the largest music and networking events in the world. Fans attending SXSW in Austin ,Texas view it as a diverse display of music in which they can recreationally party and enjoy bands they love and bands they discover throughout the week long musical portion of the conference. The aforementioned groups of art producers and opportunists view the conference much differently than the fans or even the way they themselves typically view playing a regular show or festival. With a somewhat intimate knowledge of the bands in Southern California and their proxies, it was fascinating to watch it all unfold in front of me. From Burger Records to Lolipop Records, iHeartcomix to Desert Daze, the Los Angeles and greater Southern California area musicians and business’ were very well represented at SXSW 2016. Janky Smooth was proud to see the members of our scene thriving in such a competitive environment and of course, to make our own stamp on the events surrounding the conference in our very first SXSW experience as a publication. On the band side, there were L.A. bands like one of our low