
How YouTube Pays Artists by East Bay Ray
YouTube (owned by Google Inc.) is a remarkable platform for the sharing of videos and music by both fans and creators. Many artists have used it to start careers and achieve a form of stardom, which is great. But what’s behind the curtain? How is the “monetization” income shared with content creators, filmmakers and musicians, by the businessmen who operate YouTube? I am the guitarist, co-founder and one of the songwriters for the band Dead Kennedys. We’ve been called “one of the most popular and important American hardcore punk bands” by the Rough Guide to Rock and “the undoubted kings of U.S. punk” by the Encyclopedia of Popular Music. We are proud of our Do It Yourself independent ethic and have negotiated our own recording, song publishing and other licensing deals. As an independent artist, we attained the extraordinary achievement of Give Me Convenience or Give Me Death earning a Gold Record in both the United States and the United Kingdom. Back in the day, Dead Kennedys did a publishing deal in the U.K. with Virgin Publishing where they received 30 percent of gross songwriting income, with the DKs receiving 70 percent. Virgin also paid the band an advance which