Tag: vissla

Cosmic Creek Surf Contest and Music Fest in Dana Point

Akaw! What’s probably the hippest and most utopic small-town-beach-party in the entire universe was held last weekend at Salt Creek Beach in Dana Point. What’s always been known as a feel-good, retro-style surf contest among locals and pros, Cosmic Creek has emerged from a new metamorphosis in its 14th year. Cosmic Creek seemed to have been a long-time Billabong event, sponsored by Subaru, with all the airs and frenetic energy of an up-and-coming, bona-fide surf tournament, culminating with drum circles on the grass and Donavon Frankenrieter playing live tunes. But this year, the event underwent a radical and aesthetic rebranding, now presented by Vissla, and sponsored by D’Blanc and What Youth. The new partnerships, though, didn’t make way for some more ramped-up spectacle. On the contrary, it seems to have receded back to its grassroots. Admittedly, I had never heard of Cosmic Creek—that is (thanks to my Instagram feed) until the night before it was about to go off. That day, fortuitously, I had received my DVD copy of North Shore (1987) in the mail. For some reason I had been itching to watch it, and, as it turns out, it’s so cool that not even the Internet has it. I

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Mr. Elevator and the Brain Hotel

Vissla premiers Palmera Express surf flick in Culver City

Ahh there is nothing quite like an industry party; the drinks are free, morals are low, and there is entertainment for all! The weekend has finally landed last night at the Byrd’s Nest in Culver City. Vissla, a recently launched surf brand via action sports conglomerate Stokehouse Unlimited, premiered their newest film offering, Palmera Express. Directed by Eddie Obrand, Palmera Express is surf film shot on location in Mexico, Hawaii, Indonesia, and other tropical locales. Also billed for the evening was an open bar courtesy of House Beer and Jose Cuervo, with live music from Laguna Beach transplants, Mr. Elevator & the Brain Hotel, and records spun by Reverberation Radio. The vibes were high, the flannel was staggering, and the drinks flowed like they weren’t tacked to the consequences that were sure to come. Arriving punctually around 8 PM, there was already a strong air of drunken chatter and cigarette smoke. Per usual, I darted straight to the bar where I quickly sunk a jalapeño margarita and shoved some beers in my girlfriend’s purse. I may be coming across as an alcoholic, but when the demographic can surely drink enough to sink a pirate’s ship, you need to get your

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