
Tag: shaun white

Air + Style Day 1: The Church Of Dram
Skating and snowboarding has always been closely tied to all things rad in music, whether it be the fast pumping feel of punk rock as your wheels hit the pavement or those sleek hip hop stylings when your board glides through powder. I am neither sort of boarder but I am a music nerd and so, the sight of Dram on this year’s Air + Style lineup made the festival a must-attend event for me. In my attempt to capture an experience with every modern name in this new breed of hip hop music, Dram was the blaring piece missing from the puzzle… not anymore, though. related content: Air + Style Saved By Hard Rain Washing Away The Crowds I had a few reservations on the festival at first, not knowing exactly what I’d get into, especially waiting in line for my press pass with snooty USC kids all around me. But then, hopping through the gates and seeing what this event really was, I immediately had a change of heart. Skate park shows are a special happening and waiting for Ex-Cult to play the first trick competition really got my blood pumping for some lightening fast action. The first

Air + Style Saved by Hard Rain Washing Away the Crowds
Air + Style, the Austrian based travelling snowboard and ski competition/ music festival made it’s first ever stop stateside at The Rose Bowl in Los Angeles this past weekend. The event came off like a karmic disaster for event organizers and attendees alike. Maybe it was the $6 bottles of water or $10 cups of Pabst Blue Ribbon which angered the festival gods enough to have Saturday nights’ headliner, Kendrick Lamar storm off half an hour before the scheduled end of his set, furious over the fact that the festival grade sound system sounded no louder than a car with a booming sound system that had it’s windows rolled up. Or maybe it was Saturday’s hour-long wait to get food, beverage or bladder relief that caused the sky to open up with a torrential downpour on Sunday’s audience of only a couple thousand people. Even though the table was set for Air + Style to be a one of a kind type of event that could thrill and entertain all ages of snow-sport and music enthusiasts, a few logistical and pricing mistakes made Air + Style a dud for everyone involved, including it’s majority owner, Shaun White. The biggest mistake